← o1 Labs / Social Media Clips
For consultants, coaches & L&D leaders

You already recorded the best thing you'll say this year.

It's sitting in a folder. One webinar, one podcast episode, one conference talk. Send me the link and I'll send back finished vertical clips, captioned and ready to post, within 72 hours. Plus a read on which ones to post first.

Start with one video, $350 See what a clip is

Founding rate. No call. No contract. Cancel yourself, any time.

You're not buying video files. You're buying the decision about which 40 seconds matter.

Anyone can cut a video. The hard part is knowing which moment will make a Head of L&D stop scrolling, and that is the part I actually sell.

01

A content audit

Before I cut anything, I tell you what you're currently visible for, what you want to be known for, and where those two things have come apart.

02

Clips chosen for a buyer

You tell me who you want watching and what you want them to hire you for. I pick differently because of your answer, and I tell you how.

03

The reasoning, in writing

Every clip comes with its hook, why that moment, and which platform suits it. Plus post these three first, in this order, and why.

04

A monthly read

Send me your numbers. I come back with one paragraph on what travelled, what didn't, and what to lean into next month.

What a Clip actually is and why your brand needs them

If short-form is not your world yet, this is the format. Vertical, full screen on a phone, 30 to 70 seconds, captions burned in so it works on mute. One idea, start to finish. That is the whole thing.

Example clips
Simon SinekThe Best Mindset for Accountability51s
Harvard Business ReviewHigh-Performing Teams Get and Give More Feedback68s
Think Fast Talk Smart, Stanford GSBMake It Understandable, But Don't Dumb It Down40s
Lenny's PodcastAnthropic's co-founder on using Claude effectively61s
Harvard Business ReviewEmbrace AI Without Eroding Trust41s
Think Fast Talk Smart, Stanford GSBThe Best Leaders Ask Questions34s

Those are public clips from other channels, shown so you can see the format. What they have in common, and what you are actually buying, is that someone read a 60 minute transcript and decided which 40 seconds could stand alone. The editing is the cheap part.

Why this is worth paying for

Not because video is magic. Because of when buyers actually decide, and what they reward while they are deciding.

95%

The shortlist forms before the search

In 95% of closed deals, the winning vendor was already on the buyer's Day One list, before any contact with a salesperson. Being findable later is not the same as being remembered early.

6sense, 2025 B2B Buyer Experience Report. Around 4,000 buyer responses, 49% VP level or above.
79%

Consistency is what gets rewarded

79% of hidden decision-makers, the finance, legal and procurement voices who sign off on the deal, say they are more likely to advocate for a firm during an RFP if it consistently publishes good thought leadership. Consistently is the operative word, and it is the part most people cannot sustain alone.

Edelman and LinkedIn, 2025 B2B Thought Leadership Impact Report. 1,934 US executives, fielded March 17 to April 3, 2025.
57%

They want it short

57% of those same hidden decision-makers prefer quick takeaways over deep, academic-style content, and 65% prefer a human, informal tone over an intellectual one. That is a fair description of a good 40 second clip.

Edelman and LinkedIn, 2025 B2B Thought Leadership Impact Report.

One thing I will not tell you

Plenty of agencies will claim short-form video beats every other format. I checked, and the independent data does not support it. Studies from Socialinsider and Metricool covering roughly two million LinkedIn posts both found that documents, carousels and multi-image posts hold their own against video on engagement.

So the case for clips is not "video wins." It is that your best thinking is already recorded and nobody is seeing it, buyers form their shortlist long before they talk to you, and the people who stay visible in that window are the ones who get the call. Clips are the cheapest way to be in that window every week without creating anything new.

Sources. 6sense, 2025 B2B Buyer Experience Report · Edelman and LinkedIn, 2025 B2B Thought Leadership Impact Report · Metricool, 2026 LinkedIn Study (673,658 posts) · Content Marketing Institute, B2B Content and Marketing Trends 2026. Every figure on this page is from a named third-party study about the market, not a claim about results o1 Labs has produced.

Nobody hires you because your ideas are good. They hire you because they've heard them.

I run o1 Labs, an L&D and AI consultancy. I built this because I kept watching genuinely excellent people lose work to louder ones. The clips are the fix, and cutting them shouldn't be your job.

Founding rates  ·  First 10 clients only, locked for 12 months. You keep your rate even if our prices go up.

Pricing

Start with one video. If it works, make it a habit. Every monthly plan is month to month and you cancel yourself, no email and no notice period.

Start here Pilot
$350 once
$450 standard rate
  • Content audit, one page
  • 6 clips from one video
  • Your pick of 4 caption styles
  • Post copy for every platform
  • Which 3 to post first, and why
  • 72 hour delivery
Send us a video
Core
$650/mo
$850 standard rate
  • Everything in Pilot
  • 12 clips per month
  • Monthly performance read
  • 72 hour turnaround
  • Cancel anytime, no notice
Choose Core
Growth
$1,050/mo
$1,500 standard rate
  • Everything in Core
  • 24 clips per month
  • Copy written per platform
  • Quarterly strategy session
  • 48 hour priority turnaround
Choose Growth
Authority
$2,500/mo
I run the channel, not just the clips
  • Everything in Growth
  • 40 clips per month
  • I schedule and post for you
  • Channel management end to end
  • Monthly strategy call
Choose Authority

Growth is me making your clips. Authority is me running your channel, so you stop touching it entirely.

Build your order

Four quick choices, then checkout. Takes about a minute and there's no call at any point.

1  ·  What do you want

2  ·  Where are these going

Pick as many as you like, the price does not change. The clip file is identical everywhere, it is 9:16 vertical for all of them. What changes is the written caption, and I write one per platform at no extra cost. On Authority I also post to every platform you pick.

3  ·  Caption style

4  ·  Where's the video

$350 one time
Pilot · LinkedIn · Signal captions
Continue to secure checkout
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Straight answers

Will my clips fill the whole phone screen?

Yes. Every clip is 1080x1920, which is true 9:16 vertical, the same shape as anything you scroll past on TikTok. If your original is a normal landscape video, I reframe it rather than shrinking it into a letterbox. Captions are burned into the picture, so they show whether or not the viewer has sound on, which matters because most people don't.

Can you guarantee views?

No, and I'd be wary of anyone who does. What I guarantee is that strong clips go out consistently instead of not at all, and that I'll tell you honestly what the numbers say each month. The algorithm belongs to nobody. Consistency is the part that's actually within our control, so that's the part I sell.

Why not just use an AI clipping tool for $20 a month?

Fair question, and let me be straight with you: I use AI in this work too. I run an AI education company. Pretending I cut everything by hand would be a strange way to earn your trust.

The difference is not whether AI is involved. It is what the AI has been told to look for. A $20 tool scores your footage on volume and pacing, which is a decent proxy for something happened here and a poor one for this is the idea that makes a Head of L&D stop scrolling. I point the same kind of tooling at a brief we agree on first: who you want watching, what you want them to hire you for, and what you are already known for. Then I decide what actually survives, write the copy in your voice, and tell you what to post first and why.

The other honest part: the software is rarely the thing that fails. The folder is empty because reviewing, fixing and posting the output turned into a weekly job nobody had time for. If you have that hour every week, run the tool and keep your money. If you don't, that hour is the thing you are really buying.

What if I don't like the clips?

Tell me which ones and I'll recut them, no charge and no awkwardness. And if the Pilot isn't useful, don't buy anything else. That's the point of making the first one a single small decision rather than a subscription.

My footage is just a Zoom recording. Is that a problem?

Not at all, that's most of what I work with. Audio quality matters far more than video quality here, because the captions carry the message. If your footage genuinely won't produce good clips, I'll tell you before you pay rather than after.

Who owns the clips?

You do, completely. It's your footage and your ideas. I don't post them anywhere, I don't use them in my own marketing without asking you first, and I keep no rights.

Do I have to get on a call?

No, and that's deliberate. Everything a call would tell you is on this page. Growth and Authority include a strategy session because at that level it's genuinely useful, but nothing is gated behind a sales call. If you'd rather talk anyway, reply to any email and we'll talk.

What's a founding rate?

I'm taking my first ten clients. You'd be betting on someone new, and the discount is what I think that bet is worth. Your rate is locked for 12 months, so you keep it even if prices go up. After ten clients it goes to standard pricing.